For the 2025 edition of Vinitaly, Vivai Feder created the green layout of the stand dedicated to Prosecco, interpreting with taste and precision the identity of the product and the territory from which it comes. The project combined the visual freshness of greenery with the refinement of a contemporary style, creating a welcoming and distinctive environment, capable of attracting visitors and enhancing the visual communication of the brand.
The stand was conceived as a space where nature, wine and design could dialogue harmoniously. Green was not a simple decorative element, but an essential component of the scenography, designed to recall the agricultural origins and winemaking vocation of Prosecco. The plant compositions were positioned to accompany the gaze along the entire perimeter of the space, embracing the architectural elements without ever overpowering them.
The plants used were carefully chosen to ensure a strong visual impact, formal cleanliness and durability during the days of the fair. The presence of grasses, ornamental shrubs and green plants helped create a natural, orderly and elegant setting, in perfect harmony with the colours and materials of the stand. The arrangement of the greenery accompanied the visitor’s path, framing tasting tables, bottles on display and meeting areas with balance and coherence.
The intervention stood out for its ability to evoke the typical territoriality of Prosecco, without falling into decorative clichés. The green suggested, with sobriety and naturalness, the idea of the hilly landscape, the vineyard and the conviviality typical of the lands of origin, offering a silent but effective narration of the lifestyle linked to this wine.
Vivai Feder managed the setup with logistical precision and aesthetic sensitivity, ensuring compliance with the trade fair timing and adapting each element to the specifics of the space. The plants, in addition to contributing to visual comfort, improved the welcome of the stand, offering a relaxing and professional environment, suitable for meetings, tastings and commercial exchanges.
The final result was a stand that was able to combine the agricultural soul of Prosecco with a fresh, modern and refined image, thanks to a calibrated and identifying use of greenery. A concrete example of how floral arrangements can enhance a brand’s message, strengthening its recognisability and creating an immersive experience for the public.
With this project, Vivai Feder confirms its expertise in the sector of high profile trade fair installations, offering tailor-made solutions that combine aesthetics, botanical quality and narrative ability.
