On the occasion of Vinitaly 2025, Vivai Feder curated the floral and landscape installation of the stand of the Cecchi Family, a historic Tuscan winery known for the production of Chianti Classico and the excellence of its wines. The intervention interpreted with elegance and measure the identity of the brand, creating a natural frame that is sober, refined and perfectly integrated with the architecture of the exhibition space.
The stand stood out for its essential and contemporary style, where greenery was used to enhance the environment without overloading it, maintaining a harmonious balance between natural presence and clean lines. The vegetal essences were carefully selected to recall the Tuscan hilly landscape, evoking the bond between Cecchi wine and the land from which it comes.
The use of plants was designed to accompany and not overwhelm: elegant vases, delicate blooms and indoor green plants were strategically placed to define the spaces and enhance the focal points of the stand, such as the bottles on display, the tasting counter and the reserved areas. Greenery helped create a relaxed, welcoming atmosphere consistent with the brand narrative, where the craftsmanship of wine meets the essentiality of natural design.
The botanical choice was oriented towards sober and durable species, in line with the reserved elegance of the Cecchi brand. No excessive scenic effects, but a vegetal presence designed to give depth, movement and a touch of authenticity to the space. The goal was to offer a sensation of controlled naturalness, a green scenography that narrates tradition, territory and quality.
Vivai Feder managed the entire process with technical precision and aesthetic attention: from the selection of plants to logistics, from the set-up to the post-event collection. The result was a sober stand but full of personality, where every element – from greenery to wood, from light to wine – spoke the same visual language.
The work done for Famiglia Cecchi at Vinitaly 2025 represents a perfect balance between institutional communication and natural sensitivity, capable of transforming a trade fair space into a small narrative landscape, evocative and engaging. An example of how the floral arrangement, if well studied, can become an integral part of the exhibition strategy of an excellent wine brand.
With this intervention, Vivai Feder confirms its ability to dialogue with the world of wine, offering personalized solutions that combine botanical aesthetics, territorial identity and communicative coherence.
