{"id":4274,"date":"2025-06-09T09:41:46","date_gmt":"2025-06-09T09:41:46","guid":{"rendered":"https:\/\/vivaifeder.staging.formatispa.agency\/portfolio\/cecchi-family-vinitaly-2025\/"},"modified":"2025-07-02T09:22:44","modified_gmt":"2025-07-02T09:22:44","slug":"cecchi-family-vinitaly-2025","status":"publish","type":"portfolio","link":"https:\/\/vivaifeder.it\/en\/portfolio\/cecchi-family-vinitaly-2025\/","title":{"rendered":"Cecchi Family, Vinitaly 2025"},"content":{"rendered":"\n

On the occasion of Vinitaly 2025<\/strong>, Vivai Feder curated the floral and landscape installation of the stand of the Cecchi Family<\/strong>, a historic Tuscan winery known for the production of Chianti Classico and the excellence of its wines. The intervention interpreted with elegance and measure the identity of the brand<\/strong>, creating a natural frame that is sober, refined and perfectly integrated with the architecture of the exhibition space.<\/p>\n\n

The stand stood out for its essential and contemporary style, where greenery was used to enhance the environment without overloading it<\/strong>, maintaining a harmonious balance between natural presence and clean lines. The vegetal essences<\/strong> were carefully selected to recall the Tuscan hilly landscape, evoking the bond between Cecchi wine and the land from which it comes.<\/p>\n\n

The use of plants was designed to accompany and not overwhelm: elegant vases, delicate blooms and indoor green plants were strategically placed to define the spaces<\/strong> and enhance the focal points of the stand, such as the bottles on display, the tasting counter and the reserved areas. Greenery helped create a relaxed, welcoming atmosphere consistent with the brand narrative<\/strong>, where the craftsmanship of wine meets the essentiality of natural design.<\/p>\n\n

The botanical choice was oriented towards sober and durable species<\/strong>, in line with the reserved elegance of the Cecchi brand. No excessive scenic effects, but a vegetal presence designed to give depth, movement and a touch of authenticity to the space. The goal was to offer a sensation of controlled naturalness, a green scenography that narrates tradition, territory and quality<\/strong>.<\/p>\n\n

Vivai Feder managed the entire process with technical precision and aesthetic attention: from the selection of plants to logistics, from the set-up to the post-event collection. The result was a sober stand but full of personality, where every element \u2013 \u200b\u200bfrom greenery to wood, from light to wine \u2013 spoke the same visual language.<\/p>\n\n

The work done for Famiglia Cecchi at Vinitaly 2025<\/strong> represents a perfect balance between institutional communication and natural sensitivity<\/strong>, capable of transforming a trade fair space into a small narrative landscape, evocative and engaging. An example of how the floral arrangement, if well studied, can become an integral part of the exhibition strategy of an excellent wine brand.<\/p>\n\n

With this intervention, Vivai Feder confirms its ability to dialogue with the world of wine<\/strong>, offering personalized solutions that combine botanical aesthetics, territorial identity and communicative coherence.<\/p>\n\n

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Green setup for Famiglia Cecchi at Vinitaly 2025: natural elegance, essentiality and refined atmosphere for a designer stand.<\/p>\n","protected":false},"featured_media":3146,"parent":0,"menu_order":0,"template":"","meta":[],"categorie":[33],"class_list":["post-4274","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categorie-floral-arrangements","has-desc--R3JlZW4gc2V0dXAgZm9yIEZhbWlnbGlhIENlY2NoaSBhdCBWaW5pdGFseSAyMDI1OiBuYXR1cmFsIGVsZWdhbmNlLCBlc3NlbnRpYWxpdHkgYW5kIHJlZmluZWQgYXRtb3NwaGVyZSBmb3IgYSBkZXNpZ25lciBzdGFuZC4="],"_links":{"self":[{"href":"https:\/\/vivaifeder.it\/en\/wp-json\/wp\/v2\/portfolio\/4274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vivaifeder.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/vivaifeder.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vivaifeder.it\/en\/wp-json\/wp\/v2\/media\/3146"}],"wp:attachment":[{"href":"https:\/\/vivaifeder.it\/en\/wp-json\/wp\/v2\/media?parent=4274"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/vivaifeder.it\/en\/wp-json\/wp\/v2\/categorie?post=4274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}